Brand Fearless

Social Networks  We offer both individual and multi-channel social network plans.

 

Social Media Marketing Strategy  We develop a comprehensive social strategy tailored to your business, brand and social channels. 

 

Social Account Setup   If you're starting from scratch, we'll set up your social platforms for you. 

 

Weekly or Monthly Consultation   We'll get on the phone/zoom for a monthly team discussion on how best to navigate your social channel journey based on reporting and feedback. We'll revisit the roadmap we've laid out and discuss any changes to goals or content and other revisions as we move forward. We are flexible and flowing. 

 

Dedicated Account Representative/Daily Platform Monitoring   A dedicated representative will monitor your platform and handle page management activities to ensure your channel is active and demonstrates a social presence.

 

Comment Response   We'll engage with followers through direct messages, comments, saves, shares, retweets, and other techniques unique to the social channel(s) being utilized.  

 

Content Updates   We'll post a certain number of updates each week across various social channels based on your chosen social package. 

 

Content Curation  We'll target the most engaging content about your business/nonprofit/industry on the web and tap into what your audience is interested in and their unique needs. 

 

Engagement Strategy  We'll find and target potential followers, engaging the audience already in your network, sharing relevant and unique content (ex: industry news, tips about your service or product(s), customer case studies/testimonials, meaningful and engaging blog articles written by you or others, Facebook/Meta Live, IG Live, video). We'll actively engage your organic audience and grow your network through ongoing communication, promoting a post, retweeting, or sharing a customer's post, demonstrating that your business is mindful of their customer likes, dislikes, and needs, and that you're listening. Social is all about engagement and listening. 

 

Support  We're here for you. We want you to feel supported and heard. So if you have questions or business concerns outside our weekly/monthly consultation(s), you can always call, text, or email us. We are a team!

 

Customer Acquisition and Retention  We focus on acquisition and retention and attempt to balance. Personalization is also a part of our strategy to attract and keep your customers. Remember, it costs five times more to attract a new customer than to retain a current one. We are committed to keeping your customers on board and encouraging consumers to create user-generated content that shows their loyalty to your brand. Driving customer loyalty is a critical component of what we do. Organic followers are essential, but you need more, given all the algorithms there.

Most importantly, we want to ensure that your customers have a positive experience with the brand when they interact with your ads and platform(s). Social media has proven to be a highly effective customer retention and acquisition method. We focus on attracting customers, customer loyalty, preventing customer loss, and bringing value to their experience to create lifetime consumers. 

 

Developing your Ad Budget (your advertising budget is separate from your social media management packages)

We will become part of your Meta Business Manager (Facebook) and work with you on your social advertising campaign, targeting the best content based on insights and reporting in the Ad Manager/Power Editor/Creative, etc., and developing offers, videos, various ads, and campaigns. In addition, we will work together to determine your budget for your advertising needs monthly; this will be the same on Facebook or any other social platform. 

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Personalized iPhone Photography  We create content that reflects the message you want to share with the world. Our iPhone photography is custom-shot and edited to fit your messages. We have developed endless ways of telling interesting stories and evoking emotion and feelings that convey your story and connect with your audience.

 

Additional Content Tools Besides custom iPhone photography, we implement tools such as WaveVideo, Canva Pro, Wavve, Animoto, Adobe, InShot, and other creative video/photo content apps and programs. 

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Custom Graphic Headers  We'll provide customized headers for your social platforms unique to your brand that demonstrate your professionalism and message.